CODA - Logo Detail
CODA is a dynamic brand identity with a logo that can change depending on its environment. The main logo is shown with thick black and white stripes.
Various treatments to the logo to represent the dynamic nature of the brand.
CODA stationery featuring the brand's iconic black and white stripes visual gesture.
An online catalog that features a grid of the clothing alongside the objects that served as the visual inspiration. The logo doubles as the side scrolling navigation button.
A pairing of geometric dollar store objects as the inspiration behind the article of clothing.
Musician Pairing Advert
An advertisement that embodies the brand through the pairing of dissimilar patterns, as well as dissimilar musicians.
Single Product Advert
An out of home advertisement that showcases the repeated visual theme of an ordinary object paired with a piece of clothing or product from the clothing line.
Apparel - Sweater
A sweater designed with the brand's iconic black stripes with a nod to the American flag.